ASUS Reshapes the AI Era: “Always Incredible” Innovation Redefines Laptops and Workspace at CES 2026
TL;DR
- ASUS introduces the Zenbook DUO and Zenbook A16, featuring up to 80 TOPS NPU performance for elite mobile productivity.
- The ProArt GoPro Edition (PX13) debuts as a rugged, convertible creator’s kit with dedicated cloud integration.
- Workspace AI solutions expand with the ExpertBook Ultra and the world-first ASUS UGen300 USB AI Accelerator.
- Strategic partnerships with GoPro and Snapdragon drive multi-day battery life and AI-enhanced creative workflows.
At the Always Incredible virtual launch event during CES 2026 in Las Vegas, ASUS unveiled an ambitious strategic roadmap centered on its “Ubiquitous AI. Incredible Possibilities” vision. This paradigm shift integrates artificial intelligence across seven critical domains, though the spotlight remains firmly on Everyday AI, Creator AI, and Workspace AI. By synthesizing hardware prowess with localized AI acceleration, ASUS intends to demystify complex technologies, making them intuitive and accessible for global users. The 2026 lineup demonstrates a profound commitment to end-to-end AI experiences that prioritize user intent, mobility, and sustainable high performance.
Everyday AI: Smarter Mobility and Breakthrough Displays
ASUS Zenbook DUO
The flagship ASUS Zenbook DUO leads the charge in the Everyday AI category, garnering a CES 2026 Innovation Award. This device features dual 14-inch ASUS Lumina Pro OLED displays with a redesigned hinge that minimizes the screen gap by 70%.
Under the hood, it utilizes Intel Core Ultra X9 Series 3 processors with an integrated 50 TOPS NPU. This architectural synergy allows for discrete-level graphics performance within a portable form factor, enhanced by the MagLatch docking system and durable Ceraluminum construction.
ASUS Zenbook A16 & A14
For those requiring extreme endurance, the ASUS Zenbook A16 and A14 models utilize the 18-core Snapdragon X2 Elite Extreme processor.
These Copilot+ PCs leverage an 80 TOPS NPU to deliver multi-day battery life—up to 35 hours of video playback—without sacrificing computational speed.
This level of efficiency represents a significant evolution in mobile professional hardware, ensuring that AI-driven multitasking remains fluid during long-distance travel.
Creator AI: A Synergy of Intelligence and Rugged Design
ProArt GoPro Edition (PX13)
ASUS has strategically partnered with GoPro to unveil the ProArt GoPro Edition (PX13). This 13-inch convertible is a portable workstation designed for the “Connected Edge” of content creation.
Powered by the AMD Ryzen AI Max+ 395 processor and 128GB of unified memory, it supports real-time 360° video editing via the StoryCube app.
A dedicated GoPro Hotkey provides instantaneous access to cloud media, while the military-grade chassis and IP52 protection ensure reliability in volatile environments.
ProArt PZ14
The ProArt PZ14 creator tablet complements this lineup, offering a 9mm CNC-machined unibody and a vibrant Lumina Pro OLED display.
These devices are supported by a new ecosystem of ProArt accessories, including the 8000 DPI ProArt Mouse (MD301) and low-profile KD300 keyboard, designed for pinpoint accuracy in color grading and timeline navigation.
Workspace AI: Efficiency in the Modern Office
ASUS UGen300 USB AI Accelerator
To bolster corporate efficiency, ASUS introduces Workspace AI via the ExpertBook Ultra and a range of NUC mini PCs.
A standout innovation is the ASUS UGen300 USB AI Accelerator. This exclusive device allows users to instantly add AI processing power to existing hardware via a simple USB interface, effectively future-proofing legacy systems for modern LLM (Large Language Model) tasks.
ASUS V400 AiO
Furthermore, the world’s first Snapdragon-powered all-in-one, the ASUS V400 AiO, brings 45 TOPS of on-device acceleration to the home office. Its whisper-quiet operation and 178° viewing angles make it an optimal solution for modern study and professional environments.
