ANTA Malaysia Launches #ANTABersamaAnda Shoe Donation Drive

TLDR:

• ANTA Malaysia initiates #ANTABersamaAnda shoe donation drive to support the less fortunate during Ramadan.
• Gently used shoes collected will be distributed to underserved communities, promoting sustainability and social responsibility.
• Donors receive exclusive discounts on ANTA footwear products as a token of appreciation.
• Exciting in-store events and product releases, including the ANTA KAI 1 basketball footwear, are also scheduled.

ANTA, a renowned global sportswear brand, initiates its first-ever shoe donation campaign, #ANTABersamaAnda, in line with the spirit of Ramadan. Reflecting compassion and solidarity, ANTA encourages Malaysians to join hands in supporting the less fortunate by donating gently used shoes.

Collecting Shoes for a Cause

From now until 5 April, ANTA will collect pre-loved shoes at designated drop-off points across the Klang Valley, including The Exchange TRX, 1 Utama Shopping Centre, Sunway Pyramid, and The Mall, Mid Valley Southkey in Johor Bahru. The aim is to gather a minimum of 200 pairs, which will be distributed to underserved communities supported by Teach for Malaysia and Women of Will. ANTA will also provide new shoes and apparel to ensure recipients can celebrate Raya with confidence.

Empowering Communities, Promoting Sustainability

Ms. Pang Sook Fong, Country Manager of ANTA Malaysia, emphasizes the initiative’s dual purpose of promoting sustainability and social responsibility. By repurposing old shoes and providing footwear to those in need, especially children and women, ANTA seeks to create a positive impact on their lives and contribute to a brighter future.

Rewarding Contributions

As a token of appreciation, customers donating a pair of shoes will receive an exclusive discount on selected ANTA footwear products. This initiative underscores ANTA’s commitment to driving positive change through sustainable initiatives and supporting communities in need.

Exciting Events and Product Releases

In conjunction with the #ANTABersamaAnda campaign, ANTA will host in-store events starting from 15 March 2024. Additionally, interested runners can join the Run-Madan with ANTA Running Team (ART) and local running clubs in the Klang Valley. ANTA will also introduce the ANTA KAI 1, the first release from Kyrie Irving’s signature line of basketball footwear, to the Malaysian market in April 2024.