Anchor Malaysia x Bella Astillah Raises RM13,000 for Charity
TLDR:
- Anchor Butter partnered with Malaysian celebrity Bella Astillah for Raya charity cookies
- Exclusive Anchor Butter X Bella Astillah Raya cookie boxes sold out in under 5 minutes
- Generated RM13,000 in sales from a single TikTok Live session
- All proceeds donated to Rumah Bakti Dato’ Harun, a welfare home for children
Anchor Butter and Bella Astillah Join Forces for Charity
Kuala Lumpur, 17 March 2026 — In conjunction with Hari Raya, Anchor Butter partnered with local celebrity Bella Astillah for a special charity initiative featuring a live Raya cookie sale on TikTok. The response was overwhelming – all exclusive Anchor Butter X Bella Astillah Raya cookie boxes sold out in less than five minutes, generating RM13,000 in sales from a single live session.
The full proceeds from the sales will be channelled to Pertubuhan Pendidikan Anak-Anak Yatim Selangor (Rumah Bakti Dato’ Harun) in Ampang, Selangor, a welfare home that provides shelter, care, and education for children in need.
Bringing Joy to Children in Need
Through this initiative, each purchase went beyond simply enjoying Raya cookies made with Anchor butter – every box contributed towards bringing joy to the children of Rumah Bakti Dato’ Harun, allowing them to celebrate Aidilfitri in a more meaningful way.
‘Hari Raya is a time of reflection, gratitude and giving. We are deeply thankful for the overwhelming support shown during the TikTok Live session,’ said Lim Siew Poh, Marketing Director of Anchor Butter. ‘Partnering with Bella Astillah allowed us to celebrate the festive season while contributing to a meaningful cause.’
Bella Astillah shared her experience: ‘It was truly special to connect with fans during the live session, especially during Hari Raya. Knowing that every purchase contributed directly to Rumah Bakti Dato’ Harun made the experience even more meaningful.’
Digital Engagement Meets Charity
During the interactive live session, Bella engaged directly with viewers while showcasing freshly baked festive cookies made using Anchor pure butter. Audiences purchased limited edition cookie boxes in real time, transforming the live session into a meaningful platform that combined festive cheer, digital engagement, and charitable contribution.
The initiative highlights Anchor Butter’s continued commitment to supporting communities while connecting with Malaysian households in authentic and relevant ways. By leveraging TikTok Live and social commerce, the campaign demonstrated how brands and personalities can create positive impact beyond commercial objectives.
Our Take
This is heartwarming stuff. Anchor Butter and Bella Astillah showed how brands can make a real difference during the festive season. Selling out in 5 minutes is impressive, but what’s more meaningful is that every purchase helped children in need celebrate Hari Raya. This kind of authentic charity partnership sets a great example for other brands looking to connect with Malaysian consumers during festive seasons.
Keyword
Anchor Malaysia charity
