Tune Talk Appoints Former Selangor Deputy Police Chief Dato’ Sasikala As Epik+ Family Safe Ambassador
TLDR
- Tune Talk names former Selangor Deputy Police Chief Dato’ Sasikala Devi Subramaniam as Brand Ambassador for its Epik+ Family Safe plan
- Sasikala brings more than 35 years of law-enforcement experience, including senior roles in Commercial Crime and Narcotics Crime Investigation
- The appointment is timed to growing pressure around child online safety, including Malaysia’s Online Safety Act and under-16 social media restrictions
- Epik+ Family Safe is billed as the world’s first family prepaid plan with network-level parental controls
- Tune Talk frames the partnership around prevention-by-design rather than post-incident response
Former Deputy Police Chief Joins Tune Talk’s Child Safety Push
Tune Talk has appointed Dato’ Sasikala Devi Subramaniam, the former Deputy Chief Police Officer of Selangor, as Brand Ambassador for Epik+ Family Safe, the company’s family prepaid plan with parental controls built into the network layer. The appointment is positioned as a long-term public-education effort rather than a typical celebrity endorsement, drawing on more than 35 years of Sasikala’s experience inside the Royal Malaysia Police.
Sasikala’s career includes senior roles in the Commercial Crime and Narcotics Crime Investigation Departments — exactly the corners of policing where the consequences of failed online safeguards tend to surface first. Tune Talk says her perspective will shape how the company talks to Malaysian parents about the risks children face online and the practical steps families can take to reduce them.
From Reaction To Prevention By Design
Sasikala’s framing is unusually direct: child safety cannot be left to parents alone, and it cannot depend only on action after an incident. She points to recent regulation — the Online Safety Act and restrictions on social media accounts for children under 16 — as important steps, but argues that laws and filters alone cannot protect a child. Her principle of prevention by design starts at the moment a child gets their first connected device, including clearer first-phone education, family digital agreements, accessible reporting routes, and stronger digital literacy for parents and children alike.
The objective, she says, is not to restrict access to technology but to help families build the knowledge, confidence, and safeguards needed to navigate the digital world more safely. Tune Talk’s wider campaign is built around that same idea — moving the conversation from awareness to action.
Technology As One Layer, Not A Complete Solution
Epik+ Family Safe sits inside this broader partnership as a practical example of network-level safeguards. The plan includes parental controls that allow families to establish age-appropriate boundaries, with selectable protection levels and content-category blocking. But Sasikala is clear that any filter is only one layer — conversation, digital literacy, responsible platform practices, school policies, and law enforcement all have to be in the mix.
Tune Talk co-founder and CEO Gurtaj Singh Padda says the partnership reflects the company’s belief that responsible connectivity must extend beyond simply providing access. With children getting connected earlier and families asking for more practical guidance, the company wants to help parents move from awareness to action, he said.
Our Take
Most child-safety campaigns in Malaysia lean on generic messaging or celebrity reach. Tune Talk’s bet here is different — putting a former senior police officer in front of parents shifts the conversation from marketing to lived experience, and signals that the company expects the conversation to get harder, not easier. The challenge now is execution: turning Sasikala’s prevention-by-design framework into actual product features and family-facing guidance that busy parents can use without a manual.
