BEST Express Malaysia’s KNKLT Station Posts 94% POD Rate in Kota Bharu

TLDR

• Station KNKLT in Kota Bharu logged a 94% Proof of Delivery rate during Q2 2026
• Operated by Nurul Afiqah binti Mat Yajid, a former online seller turned logistics entrepreneur
• Up to 10 drivers are deployed during peak season to handle parcel surges
• Failed customer contacts are escalated to admin for same-day resolution
• BEST Express Malaysia credits the win to disciplined allocation and clear communication

BEST Express Malaysia’s Station KNKLT in Kota Bharu, Kelantan has emerged as one of the standout performers in the company’s nationwide network, recording a 94% Proof of Delivery (POD) rate during the second quarter of 2026. The result reflects strong operational discipline, careful delivery planning, and a consistent focus on serving customers across the region.

The achievement places a spotlight on the people behind the parcels — particularly the station operators and delivery teams who keep the network moving day to day. For BEST Express Malaysia, station-level performance is a key indicator of how well the company’s logistics model is functioning at the community level, especially in smaller cities where e-commerce demand is rising rapidly.

From Online Seller to Logistics Entrepreneur

Station KNKLT is operated by Nurul Afiqah binti Mat Yajid, who has been part of the BEST Express Malaysia network for the past two years. Before joining the company, Nurul worked as an online product seller, an experience that gave her first-hand exposure to the growing e-commerce industry and the delivery pain points that come with it.

That background shaped her decision to enter logistics. She saw rising demand for efficient and dependable delivery services in her local market and viewed BEST Express Malaysia as a way to build a sustainable business while supporting online sellers and customers in her community.

“As one of the best platforms available today, BEST Express provides the services and solutions needed to meet the current demands and needs of customers,” Nurul said, explaining her motivation for joining the network. Her familiarity with the challenges faced by e-commerce sellers — particularly the need for timely and accessible delivery — strengthened her confidence in the logistics industry and set the foundation for her current operation.

How the Station Hits the Numbers

Achieving a 94% POD rate requires more than just handing over parcels. At Station KNKLT, parcels are distributed according to each driver’s delivery capacity, which helps the team manage workloads effectively while keeping drivers focused on completing their assigned routes.

During peak seasons, when parcel volumes climb sharply, Nurul expands her delivery team to maintain efficiency. At full stretch, Station KNKLT can field up to 10 drivers handling deliveries at once, allowing the station to absorb spikes in volume without sacrificing service quality.

Communication plays a central role. When a driver encounters difficulty contacting a customer, the matter is escalated to the station’s administrative team, which works with the driver to find an appropriate solution — typically completing the delivery on the same day. The combination of effective parcel allocation, flexible manpower planning, real-time communication, and quick problem-solving has been central to the station’s consistent performance.

Supporting Local Entrepreneurs Through a National Network

The success of Station KNKLT illustrates how operational discipline, dedicated station owners, and corporate support can combine to deliver better service to Malaysian customers. Nurul’s transition from online seller to logistics entrepreneur also highlights the opportunities available to individuals who understand how e-commerce is evolving in their area.

As BEST Express Malaysia continues to expand its network and enhance its service capabilities, the company says it remains committed to supporting station partners with the tools, training, and resources needed to build sustainable logistics businesses — a model that increasingly matters as more Malaysians shop online and expect reliable delivery outside the Klang Valley.

Our Take

A 94% POD rate is a meaningful number in the Malaysian last-mile space, where address accuracy, customer availability, and seasonal volume swings all conspire against completion rates. Station KNKLT’s formula — capacity-based driver allocation, surge staffing to 10 drivers during peaks, and same-day escalation for failed contacts — is operationally simple but rarely executed this cleanly at the station level.

What stands out is the operator profile. Nurul’s background as an online seller gave her direct insight into the customer experience, and that perspective appears to have shaped how she runs the station. For BEST Express Malaysia, KNKLT is also a useful proof point: the company’s franchise-style model can produce top-quartile results in smaller markets like Kota Bharu, not just in major urban hubs.

For Malaysian e-commerce sellers shipping into the East Coast, the implication is that there are now well-run delivery options outside the usual urban strongholds — which is good news for anyone tired of seeing parcels bounce back from Kelantan addresses.

Source

• BEST Express Malaysia
• BEST Inc.

Baca versi Bahasa Malaysia: Cubatek