LEGO Bloom Bar x Lazada: A Multifaceted Celebration of Creative Connection
TLDR
- The LEGO Group and Lazada Malaysia debut the inaugural LEGO Bloom Bar pop-up at Elmina Lakeside Mall from 6-8 February 2026.
- The event introduces the 2026 Botanical Series, featuring long-lasting brick-built floral arrangements such as Daisies and the Flowering Cactus.
- Visitors can participate in the Bloom Together Challenge and the LEGO Make and Take Experience to win exclusive gifts.
- Special “Click and Collect” offers allow for a reduced spending threshold of RM400 to secure the exclusive Bloom Together Kit.
- Lazada will host a four-hour livestream on 7 February to showcase the collection and provide virtual event highlights.
Introduction: Redefining Modern Romance Through Creativity
As Valentine’s Day 2026 approaches, a palpable shift in consumer behavior is reshaping how couples in Malaysia commemorate the season of love. Moving away from the conventional artifice of crowded dining establishments and ephemeral gifts, there is an increasing inclination toward “slow living” and shared experiential moments. In a strategic synergy designed to capture this sentiment, the LEGO Group has partnered with Lazada Malaysia to present the LEGO Bloom Bar x Lazada pop-up. This collaboration represents the first cross-platform partnership of its kind, aiming to foster deeper connections through the meditative and collaborative act of building.
The LEGO Bloom Bar Experience at Elmina Lakeside Mall
From 6 to 8 February 2026, the Elmina Lakeside Mall will serve as the host venue for this experiential installation. The LEGO Bloom Bar is designed as an immersive space where visitors can transition from passive consumers to active creators. At the heart of the activation is the LEGO Make and Take Experience, which invites participants to engage directly with the medium of LEGO bricks.
Simultaneously, the Bloom Together Challenge provides a structured interactive journey. Couples and fans are encouraged to complete a three-step circuit:
- Engaging with the interactive Love Wheel to determine unique building prompts.
- Documenting their experience at the meticulously curated Bloom Together photo area.
- Formalizing their membership with the LEGO Official Store on Lazada.
Upon successful completion of these milestones, participants are eligible to receive a commemorative LEGO gift, further incentivizing engagement with the brand’s digital and physical touchpoints.
The 2026 Botanical Series: Aesthetic Permanence
A central pillar of the 2026 Valentine’s campaign is the unveiling of the latest additions to the LEGO Botanical Series. Recognizing the desire for home decor that combines organic aesthetics with maintenance-free longevity, the 2026 collection features a diverse array of flora. Highlights include the vibrant Daisies, the intricately textured Flowering Cactus, and the classic elegance of the Bouquet of Roses and Bouquet of Pink Roses.
These sets are positioned not merely as toys, but as sophisticated interior design elements. For LEGO enthusiasts, they represent a significant expansion of a beloved theme; for couples, they serve as a “forever bouquet”—a physical keepsake of a shared activity that remains in the home long after traditional flowers have wilted. The inclusion of the Pretty Pink Bouquet further emphasizes the series’ focus on soft palettes and versatile display options.
Omnichannel Integration and Exclusive Promotions
The partnership leverages Lazada’s robust e-commerce infrastructure to offer a seamless “Click and Collect” shopping experience. During the pop-up event, shoppers can bypass traditional retail hurdles by browsing the LEGO Official Store on the Lazada app and collecting their purchases on-site. This omnichannel approach is reinforced by a specialized pricing strategy: while the standard minimum spend to unlock the Bloom Together Kit is RM520, event attendees can secure this exclusive gift-with-purchase—which includes a display stand and activity prompts—with a reduced spend of just RM400.
For those unable to attend the physical event, Lazada is facilitating broad accessibility through a dedicated Valentine’s Day campaign running from 26 January to 15 February. During this window, selected sets from the LEGO Botanical Series will be available at a 25% discount from 6 February onwards. Furthermore, a high-production livestream scheduled for Saturday, 7 February, from 4:00 pm to 8:00 pm, will offer virtual tours of the Bloom Bar and real-time demonstrations of the 2026 sets.
Conclusion: A Lasting Impression
The LEGO Bloom Bar x Lazada pop-up transcends traditional retail by prioritizing the emotional resonance of shared creativity. By combining the tactile satisfaction of the LEGO Botanical Series with the convenience of Lazada’s digital platform, the partnership provides a meaningful alternative for Valentine’s Day. Whether experienced through the bustling activities at Elmina Lakeside Mall or the curated digital environment of the Lazada app, the initiative successfully reclaims quality time as the ultimate romantic gesture.
For more information on Lazada’s latest updates and collaborations, please visit Lazada Malaysia’s Official Website, Lazada Malaysia’s Official Instagram or Facebook page, or download the Lazada App.
