TL;DR
- vivo holds the top spot in China’s smartphone market for Q2 2024.
- The brand boasts a 17.93% market share and significant year-on-year growth.
- vivo’s commitment to innovation and customer satisfaction fuels its success.
- The launch of the V30 series further solidifies vivo’s position as a trendsetter.
vivo has emerged as the leading smartphone brand in China for the second quarter of 2024, securing a significant milestone in the competitive market. This achievement underscores the brand’s dedication to innovation and its ability to cater to evolving consumer demands.
Strong Performance and Market Share Growth
| Vendor | Q2 2024 shipments (million) | Q2 2024 market share | Q2 2023 shipments (million) | Q2 2023 market share | Annual growth |
| vivo | 13.1 | 19% | 11.4 | 18% | 15% |
| OPPO | 11.3 | 16% | 11.4 | 18% | -1% |
| HONOR | 10.7 | 15% | 10.3 | 16% | 4% |
| Huawei | 10.6 | 15% | 7.5 | 12% | 41% |
| Xiaomi | 10.0 | 14% | 8.6 | 13% | 17% |
| Others | 14.8 | 21% | 15.1 | 24% | -2% |
| Total | 70.5 | 100% | 64.3 | 100% | 10% |
vivo boasts a remarkable 17.93% market share in Q2 2024, reflecting a substantial year-on-year increase of 7.17%. This impressive performance translates to a staggering activation volume of 11.95 million units shipped during the quarter.
Commitment to Innovation and Customer Satisfaction
vivo’s success can be attributed to its unwavering commitment to delivering cutting-edge technology and user-centric designs. By consistently surpassing expectations and prioritizing customer satisfaction, the brand has solidified its position as a preferred choice for smartphone users in China.
Adapting to Evolving Needs and Expanding Reach
The exceptional 7.17% growth rate showcases vivo’s agility in adapting to the ever-changing mobile landscape. This achievement reflects the company’s relentless pursuit of excellence and its dedication to crafting exceptional user experiences.
vivo’s market dominance is further emphasized by the impressive activation volume of 11.95 million units. This figure signifies the brand’s ability to reach a vast audience and capture widespread consumer attention across diverse demographics.
Further reading: Canalys
vivo V30 Series: A Testament to Innovation
The recent launch of the vivo V30 series in Malaysia exemplifies vivo’s commitment to trendsetting innovation. This series, featuring cutting-edge features and a stylish design, has resonated with consumers and contributed significantly to the brand’s overall success.
Looking Ahead: Continued Global Expansion
As vivo ventures further into the global market, it remains steadfast in its mission to deliver cutting-edge technology and unforgettable mobile experiences to consumers worldwide.