TL;DR
- Hisense Malaysia successfully hosted the “Own the Game, Own the Moment” University Campus Cup 2025, a friendly football tournament, on July 6 at UM Arena Stadium.
- University Malaya (UM) emerged as the champion after competing against teams from International Medical University (IMU), Sunway University, and TAR UMT.
- The event was organized as part of Hisense’s role as an Official Partner of the upcoming FIFA Club World Cup 2025™, reflecting its commitment to sports.
- Hisense is currently running a nationwide “Own The Moment” promotion on its TVs and home appliances, which concludes on July 31, 2025.
Hisense Malaysia recently celebrated youth, sportsmanship, and campus pride by successfully hosting the “Own the Game, Own the Moment” University Campus Cup 2025. The friendly inter-university football tournament took place this past Sunday, July 6, at the UM Arena Stadium. After a day of spirited competition, the team from University Malaya (UM) was crowned champions. The event highlights Hisense’s deep-rooted connection with global sports, organized in conjunction with its official partnership with the FIFA Club World Cup 2025™.
Intense Competition Marks a Day of Campus Pride
The tournament brought together four powerhouse university teams from the Klang Valley: International Medical University (IMU), Tunku Abdul Rahman University of Management and Technology (TAR UMT), Sunway University, and University Malaya (UM). Each team demonstrated remarkable grit and teamwork, competing fiercely for the championship title. The friendly format fostered a strong sense of camaraderie among the students, creating an inclusive space for them to connect through a shared passion for football.
After a series of exciting matches, University Malaya claimed the top spot. They were followed by International Medical University (IMU) in second place, with Sunway University and TAR UMT finishing third and fourth, respectively. To further enhance the festive atmosphere, Hisense also engaged the supporters with an exciting lucky draw session, where fortunate winners walked away with a Hisense Soundbar HS2100.
Fostering Grassroots Talent and Sportsmanship
The University Campus Cup is more than just a tournament; it represents Hisense’s commitment to nurturing grassroots talent and enriching the local sports experience. In his address, Mr. Derek Jin, Managing Director of Hisense Malaysia, emphasized the alignment between the students’ drive and the company’s core values.
“This event is a celebration of more than just sport. It’s a celebration of youth, ambition, and potential,” said Mr. Jin. “The energy you bring today, your drive to compete, to represent your university, to push your limits is exactly what we stand for at Hisense.” This sentiment underscores the brand’s dedication to creating immersive experiences that inspire and bring people closer to the action.
Connecting Global Sponsorship with Local Engagement
Hisense has a long and storied history of partnering with major international sporting events, including the FIFA World Cup™ and UEFA EURO tournaments, as well as various clubs across football, basketball, and esports. The University Campus Cup 2025 serves as a powerful extension of this global strategy, translating a high-level international partnership into a meaningful local activation. By engaging directly with student communities, Hisense effectively brings the excitement of professional sports to a grassroots level, making its brand motto to “Own the Moment” a tangible experience for fans.
“Own The Moment” with Hisense Promotions
In line with the excitement surrounding the upcoming FIFA Club World Cup 2025™, Hisense Malaysia is currently running its “Own The Moment” promotion nationwide. The campaign, which is active from May 1 to July 31, 2025, offers consumers exclusive deals on the brand’s latest range of televisions and energy-efficient home appliances. These promotions are designed to help fans upgrade their home entertainment systems, ensuring they have the best possible viewing experience as they cheer on their favourite teams from the comfort of their homes.