TL;DR:
- Signify Malaysia (formerly Philips Lighting) is actively supporting “Malaysia MADANI”‘s sustainability objectives, particularly focusing on energy transition.
- The company showcases its energy-efficient smart lighting solutions, including solar, and strategic industry partnerships.
- Aligned with the National Energy Transition Roadmap (NETR) and the Energy Efficiency and Conservation Act (EECA) 2024, Signify aims to help industries and local governments accelerate green growth.
- Smart, IoT-enabled lighting can cut commercial building energy consumption by up to 70%, making it a crucial component in achieving Malaysia’s low-carbon future.

With “sustainability” as a core principle of the “Malaysia MADANI” initiative, responsible growth, energy transition, and sustainable development are at the forefront of the nation’s agenda. The Malaysian Government has reinforced this commitment with the National Energy Transition Roadmap (NETR) and the recent Energy Efficiency and Conservation Act (EECA) 2024, designed to accelerate Malaysia’s green and sustainable growth.
“Malaysia has been recognized as the best country in Southeast Asia in the Energy Transition Index 2023 by the World Economic Forum,” stated Mr. Sukanto Aich, President of Signify Malaysia. “We are seeing the Malaysian government set a clear line of plan for accelerating the country towards a greener and more sustainable growth path. The NETR has called out six strategic levers for energy transition, with the first two focusing on energy efficiency and renewable energy. Signify, with its energy-efficient, smart lighting solutions including solar, along with strategic industry partnerships, is looking forward to partnering Malaysian industries and local governments in this transition journey.”
Leading by Example: Signify’s Global Sustainability Commitments
Signify, a global leader in energy-efficient smart lighting solutions, is not just advocating for sustainability but also leading by example. The company has committed to achieving Net Zero emissions by 2024 across its worldwide operations. Furthermore, it targets a 50% reduction in emissions across its full value chain (compared to the 2019 baseline) by 2030.
Signify’s comprehensive sustainability strategy spans Climate Action, Circular Economy, Food Security, Health & Wellbeing, and Safety & Security, demonstrating a holistic approach to environmental and social responsibility.
Smart Lighting: A Catalyst for Energy Efficiency
The convergence of intelligent lighting systems and IoT technologies is rapidly transforming how Malaysia deploys smart lighting solutions across cities, commercial buildings, industries, and homes. Beyond enhancing visibility, these solutions are crucial for driving energy efficiency, safety, and sustainability.
According to the Malaysian National Energy Efficiency Action Plan (NEEAP), lighting accounts for a significant 15–20% of energy use in commercial buildings. Switching to IoT-enabled smart connected lighting solutions can dramatically cut consumption by up to 50–70%. The EECA in Malaysia is further institutionalizing energy-saving practices by mandating minimum energy performance standards (MEPS), energy audits, and product labelling schemes, thereby accelerating the integration of smart lighting and efficient technologies. Signify Malaysia is already actively working with customers across various industry segments to implement these solutions.
From local councils to property developers and homeowners, there’s a growing adoption of smart lighting to drive energy savings and accelerate sustainability goals. Signify has been working closely with these stakeholders, providing adaptable systems that are easy to implement and align with Malaysia’s green building standards. This empowers all stakeholders to take meaningful steps toward a low-carbon future.
Partnering for a Greener Malaysia
In line with the NETR, Signify stands alongside the government, industry partners, and communities to drive impactful transitions. By making smart, energy-efficient lighting more accessible across all levels of society, Signify directly supports the national agenda for greener living. This empowers Malaysians to make everyday choices that contribute to a low-carbon, future-ready nation.
“We need to make energy efficient smart lighting not just a green choice, but the obvious one,” shares Mr. Sukanto Aich. “Our mission is to make it accessible, affordable, and impactful for all Malaysians, not just premium projects or urban centers.”
Through its inaugural Signify Innovation Day 2025, Signify recently brought together industry leaders and green-tech experts. The event showcased a comprehensive range of energy-efficient smart lighting solutions designed to support Malaysia’s energy transition roadmap and ultimately its net-zero ambitions. Signify’s efforts are rooted in scaling this transition, offering connected systems, reducing operational costs, and future-proofing public infrastructure, commercial buildings, homes, and more.