TL;DR:
- OPPO and Discovery Channel renew their “Culture in a Shot” initiative for its second year, celebrating cultural diversity globally.
- The 2025 theme, “Celebrate the Moment,” focuses on capturing iconic festivals and celebrations worldwide using OPPO smartphones.
- The initiative highlights traditions like the Venice Carnival, Nauryz in Kazakhstan, and Brazilian football culture.
- OPPO encourages global community participation through social media campaigns like #OPPOCulturalChallenge, including a special focus on Malaysia’s Thaipusam festival.
SHENZHEN – In a significant reaffirmation of its commitment to cultural preservation and cross-cultural understanding, OPPO, in partnership with Discovery Channel, is celebrating World Day for Cultural Diversity for Dialogue and Development on May 22, 2025, through its global initiative, “Culture in a Shot.” Launched in 2024, this impactful initiative now enters its second year, having already documented diverse cultures in 15 countries. It continues its mission to celebrate and preserve cultural diversity through the advanced imaging technology inherent in OPPO smartphones.
As a global technology company operating in over 70 countries and regions and serving 670 million users worldwide, cultural diversity remains an integral part of OPPO’s identity. Under the 2025 theme “Celebrate the Moment,” this year’s collaboration between OPPO and Discovery Channel delves into iconic festivals and celebrations across the globe. The journey spans from the enigmatic Venice Carnival in Italy and the deeply rooted traditions of Nauryz in Kazakhstan, to the vibrant festivity embedded within Brazilian football culture. Through the sophisticated lens of OPPO smartphones, the initiative meticulously captures the compelling stories behind these celebrations and illustrates how younger generations are actively keeping these timeless traditions alive in contemporary ways.
A Cultural Journey into the Universal Joy of Celebration
Across the globe, festivals universally unite people through shared moments of joy, tradition, and collective togetherness. More than mere vibrant spectacles, these cultural events represent the very heartbeat of communities—powerful expressions of history, identity, and profound human connection.
This year’s cultural journey commences in Italy with the legendary Venice Carnival, a celebration where history and fantasy seamlessly merge. Once firmly rooted in aristocratic traditions, it has gracefully transformed into a truly global cultural event that warmly invites participation from individuals across all walks of life. With its vibrant masks, timeless architecture, and pervasive joyful spirit, Venice vividly comes to life through OPPO’s lens, capturing its unique charm.
Traveling eastward to Kazakhstan, the focus shifts to Nauryz, the traditional New Year festival that profoundly symbolizes renewal, prosperity, and unity. Deeply embedded in ancient customs, Nauryz transforms cities into bustling open-air stages brimming with music, dance, and elaborate costumes. A crucial element of the festival involves sharing traditional meals like kumys (fermented horse milk) and nauryz-kozhe, a symbolic seven-ingredient dish. OPPO’s cutting-edge imaging technology brings these rich traditions to life—capturing the genuine warmth of family gatherings and the hopeful anticipation of new beginnings.
Beyond traditional festivals, some forms of celebration are intrinsically woven into the fabric of everyday life. In Brazil, the spotlight turns to a distinctly different kind of festivity—football. More than merely a sport, football embodies a national celebration and cultural ritual of Brazil, wholeheartedly embraced by people of all ages and backgrounds. The compelling story of 19-year-old player Mario Cesar Conceição Faria Júnior powerfully illustrates how football serves as a cultural heartbeat within Brazilian society—and how the younger generation continues to passionately pursue their dreams through it. From humble backstreets to grand stadiums, football represents a shared rhythm that ignites communities, inspires youth, and profoundly unites the nation in collective joy.
Weaving a Tapestry of Heritage Stories
Beyond the professional photography produced by OPPO and Discovery Channel, OPPO actively encourages its communities worldwide to document and share their own unique cultural identities.
In Malaysia, OPPO has been diligently running the #OPPOMalaysiaThroughTheLens initiative since 2024, a commendable effort supported by the Ministry of Tourism, Arts and Culture (MOTAC) and the Malaysian National Commission for UNESCO (MNCU). This year, the initiative successfully captured the Thaipusam festival, a vibrant Malaysian Hindu tradition, powerfully highlighting how cultural practices are meticulously passed down through successive generations.
More than just a visual archive, “Culture in a Shot” is fundamentally about participation—it aims to amplify grassroots voices and encourage people everywhere to take immense pride in their heritage. To extend this significant impact, the campaign continues to thrive on social platforms through the #OPPOCulturalChallenge on TikTok. Utilizing the hashtags #OPPOxDiscovery and #OPPOCulturalChallenge, creators are enthusiastically invited to share how they celebrate and diligently preserve their traditions in their daily lives. For example, during Thailand’s Songkran Festival, young creators wholeheartedly embraced the challenge—seamlessly merging creativity with tradition and injecting new vitality into age-old customs. Their valuable contributions unequivocally demonstrate that culture is not static; it evolves dynamically when it is shared, reinterpreted, and made deeply personal for a new generation.
The global cultural journey continues. OPPO and Discovery Channel will further explore more festivals and traditions—zealously celebrating the profound diversity that intrinsically connects people across borders. To discover more compelling stories and vibrant cultural highlights, individuals are encouraged to visit the Culture in a Shot webpage and actively join the #OPPOCultureChallenge that powerfully celebrates culture through the discerning lens of OPPO.