TLDR:
- Infinix Note 60 Ultra arrives in Malaysia, co-designed with Italian auto designer Pininfarina
- Features unique racing car-shaped SIM tool and wireless charger
- Launches with distinctive dot matrix rear display
- Available immediately in Malaysia
Infinix launches the Note 60 Ultra in Malaysia, featuring a distinctive design collaboration with Italian automotive designer Pininfarina. The phone stands out with unusual design elements including a racing car-shaped SIM ejector tool and matching wireless charger.
Design Collaboration
The Note 60 Ultra represents Infinix’s attempt to differentiate itself in the crowded mid-range smartphone market through premium design collaborations. Pininfarina, the renowned Italian design house behind many Ferrari designs, brings automotive aesthetics to the device.
The phone features a dot matrix rear display, offering a unique visual element not commonly seen in mainstream smartphones. The display shows customizable messages and graphics, adding personalization options for users.
Charging Accessories
One of the most distinctive aspects of the Note 60 Ultra is its charging ecosystem. The racing car-shaped wireless charger matches the phone’s design theme, creating a cohesive visual experience for users who appreciate distinctive accessories.
The SIM ejector tool also follows the racing car theme, demonstrating attention to detail in unexpected places. This kind of design thinking appeals to users looking for devices that stand out from conventional smartphone aesthetics.
Specifications and Features
While the full specifications remain consistent with the Note 60 series positioning, the Ultra model offers enhanced features targeted at users who value both performance and distinctive design. The device targets the mid-range segment where design differentiation can influence purchasing decisions.
Our Take
The Infinix Note 60 Ultra represents an interesting approach to standing out in the competitive Malaysian smartphone market. The Pininfarina collaboration brings automotive design heritage to a mass-market device.
For Malaysian consumers seeking something different from mainstream Samsung or Apple devices, the Note 60 Ultra offers a unique aesthetic choice. The racing car-themed accessories add a playful element that may appeal to automotive enthusiasts.
However, buyers should consider whether the distinctive design justifies the price compared to other mid-range options. The phone’s performance and camera capabilities should be evaluated alongside its unique aesthetics.
Infinix continues to find ways to differentiate in the budget and mid-range segments through design collaborations, providing alternatives for users who prioritize style.