TL;DR
- HOYA Malaysia has launched Sensity Colours, a new collection of light-adaptive spectacle lenses combining advanced photochromic technology with six fashionable tints.
- The lenses are engineered to adapt swiftly to Malaysia’s highly variable light conditions, transitioning to sunglass-level darkness outdoors while ensuring a neutral, true-to-life visual experience.
- Sensity Colours provides 100% UV protection and superior glare reduction via an additional grey photochromic layer, directly addressing the discomfort experienced by many light-sensitive individuals.
- The collection features six vibrant shades, including gradient and solid tints, with the solid Energizing Orange and Dynamic Yellow specifically designed to enhance contrast for sports and outdoor activities.
- Consumers can further customize the lenses with optional HOYA coatings like Hi-Vision SUN Pro and Light Mirror finishes for enhanced aesthetics and scratch resistance.
HOYA Malaysia officially announces the introduction of Sensity Colours, the latest innovative expansion to its esteemed Sensity range of smart light-adaptive spectacle lenses. This collection is strategically tailored for the Malaysian market, whose wearers experience a perpetually shifting climate, and is aimed at trend-conscious consumers and active enthusiasts who seek a seamless synergy of style, protection, and functionality in their eyewear. This new line effectively addresses the persistent consumer need for prescription lenses that eliminate the necessity of carrying separate sunglasses, providing a sophisticated two-in-one solution.
Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd., articulated the excitement surrounding the launch: “We’re excited to offer customers the perfect blend of fashion, functionality, and fun with the introduction of the new Sensity Colours collection. Featuring our advanced photochromic lens technology, these spectacle lenses adapt to your environment while protecting your eyes from harmful UV rays and glare.” This launch reinforces HOYA’s commitment to advancing vision solutions that are as aesthetically pleasing as they are functionally superior.
Advanced Photochromic Technology Meets Style
The core distinction of Sensity Colours resides in its exceptional light-adaptive performance. Leveraging HOYA’s acclaimed Sensity technology, the lenses are designed for swift adaptation to varying light conditions, ensuring clear and comfortable vision both indoors and while on the move. Crucially, the lenses incorporate an additional grey photochromic layer which is pivotal to their superior performance.
This grey layer allows for a neutral and true-to-life visual experience when the lenses darken in the sun, reaching complete sunglass darkness levels (Category 3). This technology directly tackles the prevalent issue of light sensitivity; statistics indicate that approximately 7 out of 10 people suffer from sensitivity to glare, with the 18–44 age bracket being the most affected. Furthermore, the photochromic layer guarantees 100% protection against UV rays, mitigating the risks associated with long-term exposure. Silvano Larcher, Global Head of Category Management at HOYA Vision Care, notes that the lenses also provide modular blue light control, a critical feature given the narrowing gap between fashionable and protective eyewear.
Diverse Colour Palette and Performance Enhancements
The Sensity Colours collection offers a compelling palette of six vibrant light-adaptive lens colour options, enabling wearers to personalize their look while maintaining optimum eye care. These colours are available in two primary formats:
- Gradient Tints: Lovely Pink, Green Zen, Aqua Blue, and Orange Splash.
- Solid Tints: Energizing Orange and Dynamic Yellow.
The solid tint options, Energizing Orange and Dynamic Yellow, are ingeniously designed to enhance contrast in outdoor environments, rendering them the optimal choice for sports enthusiasts and those engaging in high-mobility outdoor activities. This specialised functionality allows users to gain a visual edge, marrying high-performance optics with contemporary aesthetic trends.
Optional Coatings for Elevated Customisation
To further refine the aesthetics and durability of the Sensity Colours lenses, HOYA Vision Care makes available three optional premium coatings:
- Hi-Vision SUN Pro: This advanced coating, making its debut in HOYA Malaysia, is engineered to reduce ghost images, enhance contrast for clearer vision, and provides a neutral reflection alongside a high scratch resistance layer.
- Light Mirror Copper and Light Mirror Blue: These mirror enhancements provide an added layer of sophistication, allowing consumers to express their individuality with a subtle yet distinct reflective finish in any light.
These optional coatings permit a high degree of customisation, ensuring the lenses perform exceptionally while resonating with the wearer’s personal style. The Sensity Colours range will be available in Malaysia starting from 15 October 2025. Interested parties can find more comprehensive information on the HOYA Vision Care official websites: sensitylenses.com/my/your-sensity-options/sensity-colours/ and hoyavision.com/my/.