TL;DR:
- Hisense, a global leader in consumer electronics, announced at IFA 2025 that it will be an Official Sponsor of the FIFA World Cup 2026™, marking its third consecutive sponsorship.
- The renewed partnership highlights Hisense’s commitment to using its cutting-edge display technology, specifically RGB-MiniLED, to enhance the fan experience.
- RGB-MiniLED, pioneered by Hisense, uses individual red, green, and blue LEDs in the backlight to achieve purer colors, higher contrast, and superior brightness compared to traditional QD-OLED.
- At IFA, Hisense showcased an updated 116-inch RGB-MiniLED TV, building on its CES debut, and affirmed its leadership in next-generation display technology.
- The collaboration with FIFA aims to “transform billions of living rooms into front-row seats” for the 2026 tournament, which will be the first to feature 48 teams and be held across three nations.
A Partnership Built on Innovation
Hisense announced at IFA 2025 that it has extended its long-standing collaboration with FIFA, becoming an Official Sponsor of the FIFA World Cup 2026™. This marks the third consecutive FIFA World Cup™ sponsorship for Hisense, following successful partnerships in 2018 and 2022. The agreement underscores Hisense’s dedication to leveraging its technological advancements to bring the world’s biggest sporting events closer to fans.
Speaking at the event, Hisense Group VP Catherine Fang emphasized the company’s commitment to a “technology-driven, user-oriented, smart service, and cultural values” approach. This philosophy has guided Hisense’s continuous innovation in display technology, from HDR to Laser TV and now to the groundbreaking RGB-MiniLED.
The Future of TV: RGB-MiniLED
Hisense is at the forefront of the new RGB-MiniLED technology, which represents a significant leap forward in TV display. Unlike conventional Mini-LEDs that rely on a blue backlight and a quantum dot filter to create color, Hisense’s RGB-MiniLED uses separate red, green, and blue LEDs in the backlight. This results in:
- Purer colors: Directly creating colors at the source eliminates the need for filters, leading to more vibrant and accurate hues.
- Higher contrast: Precise control over the individual LEDs significantly reduces blooming (light halos around bright objects).
- Superior brightness: The technology can achieve peak brightness that surpasses even the best QD-OLED displays on the market.
At IFA 2025, Hisense showcased an upgraded version of its 116-inch RGB-MiniLED TV, which first debuted at CES, reaffirming its leadership in the field. FIFA’s chief business officer, Romy Gai, expressed excitement about the partnership, noting that the new display technology would deliver an “unprecedented World Cup for billions of fans.”
Bringing the World Cup to Billions of Homes
With the FIFA World Cup 2026™ set to be the largest tournament in history, featuring 48 teams across three host nations, Hisense’s sponsorship is perfectly timed. The company aims to provide fans with an unparalleled viewing experience, ensuring that every moment of the tournament is captured with stunning clarity and color, transforming living rooms into front-row seats.