TL;DR:
- Hisense becomes the Official VAR Screen Provider for UEFA EURO 2024.
- This is the first time UEFA grants such exclusive rights to a sponsor.
- Hisense’s screens will be used in the central VAR Room and at pitch-side reviews.
- This strengthens Hisense’s existing partnership with UEFA EURO.
Leading home appliance and consumer electronics brand Hisense has secured the prestigious position of Official Screen Provider for Video-Assisted Referee (VAR) for the upcoming UEFA EURO 2024™ tournament. This announcement was made at the 2024 Sports Marketing Workshop in Qingdao, China.
Elevating Refereeing with Advanced Technology:
VAR technology utilizes video footage and a team of referees to review key decisions on the field, promoting fairness and accuracy. Hisense’s state-of-the-art screens will support video match referees in reviewing plays throughout the tournament.
Building on a Strong Partnership:
This appointment strengthens Hisense’s existing partnership with UEFA EURO, having been an Official Partner since 2016. The company’s commitment to technological advancement aligns with UEFA’s drive for a more streamlined and accurate refereeing process.
Hisense’s Continued Growth and Technological Prowess:
Hisense, a global leader in display technology, has consistently held the second position in worldwide TV shipments for two consecutive years. The company is experiencing significant growth, particularly in the European market, with a 35.9% year-on-year increase in TV shipments during Q1 2024.