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Hisense at CES 2026: “Innovating a Brighter Life” Through AI-Powered Display and Home Ecosystems

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At the CES 2026 press conference in Las Vegas, Hisense Group reaffirmed its status as a global powerhouse in consumer electronics under the banner “Innovating a Brighter Life.” With market leadership established as the global No. 1 in 100-inch TVs and Laser TV segments, Hisense’s 2026 strategy pivots from mere technical specifications to full-scenario smart home experiences. The showcase focused on three fundamental pillars: authentic color reproduction, AI-integrated lifestyle management, and professional-grade home cinema.

A key highlight was the unveiling of the Hisense Elite Collection for FIFA World Cup 2026™, marking the brand’s third consecutive tournament sponsorship and receiving a personal tour of endorsement from the FIFA President at the Las Vegas booth.

The Evolution of Light: RGB MiniLED evo

Hisense, often cited as the “Origin of RGB MiniLED,” has advanced its display architecture with the RGB MiniLED evo. Unlike standard three-primary (RGB) systems, this “evo” platform introduces a dedicated Sky Blue–Cyan fourth LED into the backlight array.

This architectural shift addresses a common “wavelength gap” in traditional LEDs, allowing for more natural transitions in skies, oceans, and skin tones. The system is managed by the Hi-View AI Engine RGB, which utilizes a 2TOPS NPU to coordinate over 40,000 dimming zones with 134-bit color precision. The flagship 116UXS RGB MiniLED TV serves as the primary vessel for this technology, delivering color accuracy that rivals professional reference monitors used in film post-production.

The Science of the “Fourth Primary”

Hisense’s 2026 flagship, the 116UXS, marks a departure from traditional display physics. While standard displays use Red, Green, and Blue (RGB) light sources, the RGB MiniLED evo system introduces a Sky Blue–Cyan fourth LED. This architectural shift specifically targets the “spectral gap” in human vision, allowing for more natural transitions in oceanic and atmospheric tones.

The system is powered by the Hi-View AI Engine RGB, a dual-chip architecture that separates general processing from backlight control. This enables:

116UXS: The Flagship Specifications

The 116UXS is not just a technology demo; it is a high-performance gaming and cinema hub.

FeatureSpecification
Peak BrightnessUp to 8,000 nits
Dimming Zones3,584 (high-density zones)
Refresh RateNative 165Hz (Up to 300Hz in Game Mode)
Audio6.2.2 Channel (Tuned by Devialet Opéra de Paris)
DesignSlim 1.57-inch profile with nearly bezel-free frame

XR10: 300 Inches of Liquid-Cooled Cinema

For those whose “living room” is a dedicated theater, Hisense unveiled the Laser Projector XR10. Powered by the LPU 3.0 Digital Laser Engine, it sets a new benchmark for lifestyle projectors.

Scaling the Revolution: UR8 & UR9 Series

Hisense is also democratizing this technology through the UR8 and UR9 series. These models bridge the gap between premium ULED and the ultra-luxury UX series, offering RGB MiniLED performance at mainstream price points. Spanning from 55 to 100 inches, these series feature 180Hz refresh rates and support for the latest Dolby Vision 2 format, making high-fidelity color accessible to the average household.

Cinematic Immersion: The Laser Projector XR10

Expanding the boundaries of home theater, the Laser Projector XR10 made its global debut. Engineered with the LPU 3.0 Digital Laser Engine and 16 all-glass lenses, the XR10 generates an astounding 6,000 ANSI lumens—sufficient for clear viewing even in moderately lit living rooms.

Key technical innovations include:

Smart Living: From Modular Laundry to AI Companions

Beyond entertainment, Hisense’s AI ecosystem, powered by the ConnectLife Hub, demonstrated a seamless integration into domestic routines. The X-zone Master, recipient of the CES 2026 Best of Innovation Award, redefines laundry through a modular “X-in-one” heat pump system. Users can start with a primary unit and add specialized mini-modules for pet-wear or delicate fabrics as their household needs grow.

The kitchen experience is anchored by the PUREFLAT SMART SERIES refrigerator, which functions as the home’s command center. Meanwhile, the debut of humanoid robots—including Harley with 31 degrees of freedom—showcased Hisense’s long-term vision for robotic home assistants that can perform lifelike gestures and aid in daily interactions.

The Gaming and AI Frontier with Microsoft

In a significant software expansion, Hisense announced a strategic collaboration with Microsoft. The partnership brings Copilot’s generative AI to the VIDAA OS, allowing users to interact with their TV using natural language for content discovery and smart home control. Furthermore, the integration of Xbox Cloud Gaming allows users to play hundreds of AAA titles directly on their Hisense screens via the cloud, eliminating the need for a physical console.

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